The project
Deliverables: 6s spot x 4, KV x 4, Sub Stills x 26
Production Days: 2 days
Pre-production to delivery period: 1.5 months
Client: Nike Japan
Agency: AKQA Japan
Project type: Production Service
Director: Guy de la Palme / Caroline Grimprel
Photographer: Steve Gaudin
Nike’s new invincible running shoe features are extremely soft, bouncy and weightless cushions. For the Japan campaign, the communcation strategy was a quirky approach. We proposed to team up with the French director duo Guy and Caroline who are famous for their out of the world, humorous style.
This project was confrimed with a very short timeline for both pre-production and post production. Together with the director we proposed the most effective creative concept that promised fast decisions and delivery turn arounds.
THIS PROJECT WAS CONFRIMED WITH A VERY SHORT TIMELINE FOR BOTH PRE-PRODUCTION AND POST PRODUCTION.
Creative Producer – Yuko Watanabe
Executive Producer – Nikola Bogdanović
Line Producer – Ching Wang
Project Manager – Ayako Nagase
Production Manager – Miki Nishiyama
Assistant Director – Renzo Brunel
Software & Interactivity – Miloš Nikolić
Creative Producer – Yuko Watanabe
Executive Producer – Nikola Bogdanović
Line Producer – Ching Wang
Project Manager – Ayako Nagase
Production Manager – Miki Nishiyama
Assistant Director – Renzo Brunel
Software & Interactivity – Miloš Nikolić
Assistant Director – Renzo Brunel
Software & Interactivity – Miloš Nikolić
Creative Producer – Yuko Watanabe
Executive Producer – Nikola Bogdanović
Line Producer – Ching Wang
Project Manager – Ayako Nagase
Production Manager – Miki Nishiyama
Assistant Director – Renzo Brunel
Software & Interactivity – Miloš Nikolić
